The way Real Estate was bought and sold in the past is NOT how buyers and sellers, search, see, buy, and sell homes today. So why are "Realtors®" using the exact same methods they learned 5,10,15 or even 20+ years ago? One word. Complacency. In the past five years, the market has gone up like a rocket ship. Making it easy for agents to list and sell homes. But are you getting the most for the commissions you pay? Most agents' idea of a marketing plan is to plant their sign in your yard, list the home on the MLS, let Zillow and Realtor.com do the heavy lifting, and if you're lucky, send out a few postcards. If you have the best house in the neighborhood, this plan will work, and most likely you won't feel the pain of thousands of potential dollars left on the closing table. But if your home is like the 99% of houses that may need a few updates or repairs, this approach is outdated, flawed, and could cost you thousands of dollars plus months of valuable time. In today's competitive market you need an agent that treats your home as a partner. I believe so much in our approach, we built a thriving marketing agency specifically to support those selling efforts, providing your home with maximum market exposure. You need an agent who will invest in the home selling process to get YOU, the seller, the best price, and terms possible. I'd love to buy you a cup of coffee or stop by your home to discuss the value of working with an agent who invests in marketing, and in their seller's homes. Your home selling ally, Juan Alcala, Realtor®